The claim to call ‘Boroplus’ cream as the world’s number one cream turned out to be false. This cream making company ‘Emami’ has been fined by Ajmer District Consumer Commission (Consumer Forum). Also, instructed to improve such misleading advertisements
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Ajmer’s lawyer complained Ajmer Advocate Tarun Aggarwal filed a suit in the consumer court regarding the claims of ‘Boroplus’. Tarun had said- He has been using boroplus antiseptic cream. Advertisement was given by the cream manufacturer (Emami). In this, the cream was described as the ‘world’s number one’ cream. Apart from this, it was being promoted on the company’s website as ‘India’s number one’ cream. The cream rapper was reported to have ‘the most sold cream in India’.
Aggarwal said- To increase the sales of cream, such campaign is being done to mislead and confuse customers.
The company did not respond to legal notice Aggarwal sent a legal notice to the company requesting to clarify the contradictory situation of the advertisement. The company did not respond to this. The company’s lawyers presented the documents in front of the commission, saying that Boroplus has been ranked first in India in the category of antiseptic cream of antiseptic cream during the end of March 2018.
The company could not present any reply and evidence on the claim of the world’s number one cream. Aggarwal argued that the cream manufacturer made different claims about its product on newspapers, websites and packing. It falls under the category of misleading advertising.
The matter was heard by Arun Kumawat, Chairman of Ajmer District Consumer Commission, members Dinesh Chaturvedi and Jai Shri Sharma.
Claiming without certificate is wrong Ajmer District Consumer Commission Chairman Arun Kumawat, members Dinesh Chaturvedi and Jai Shri Sharma heard both sides on the issue. After this, the decision was given on 15 July. The Commission wrote- The company can use words like Best, Amazing. But making claims like ‘World’s Number One Cream’ without global proof falls in the category of misleading advertising.
The Commission has imposed a fine of 30 thousand, considering the matter of public interest. In this, orders have been given to deposit 5 thousand and 25 thousand state consumer welfare funds for legal expenses (advocates and others).
