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Vivo’s stake in sales of overall smartphones was 19%. At the same time, Samsung stood second in this list with 16% stake.
Smartphone sales have increased in the Indian market between April and June in 2025. According to a Cybermedia Research (CMR) report, the market has increased by 8% over the previous year.
The biggest reason for this growth is the increasing demand for 5G smartphones. The 5G smartphone has now got 87% stake in the market. Their stake has increased by 20% as compared to last year.
Sales of smartphones up to ₹ 10,000 increased by 600%
In the market, the sale of cheap 5G phones with ₹ 8,000 to ₹ 10,000 has gained 600%. Apart from this, 5G smartphones between ₹ 10,000 to ₹ 13,000 have also seen an increase of 138%. Brands like Xiaomi and Reality have recorded good growth in this segment.
Vivo’s highest 19% stake in Indian market
| Brand | Q2 2024 shares | Q2 2025 shares | Annual growth/fall |
|---|---|---|---|
| Vivo | 17% | 19% | 21% |
| Samsung | 18% | 16% | -4% |
| Oppo | 10% | 13% | 42% |
| Xiaomi | 19% | 13% | -25% |
| Realme | 13% | 10% | -18% |
Vivo’s market share was 19%
Vivo’s stake in sales of overall smartphones was 19%. At the same time, Samsung stood second in this list with 16% stake. Oppo and Xiaomi finished third and fourth with 13% market share.
Motorola has recorded 81% growth in sales. At the same time, there has been a rise of 190% in the sales of Nothing. Whereas big brands like One Plus have fallen by 21%. The total sales of Xiaomi have been reduced by 25%.
Apple remained number 1 in the premium segment
Most of the iPhones have been sold in smartphones worth more than Rs 50,000. Apple’s market share reached 7% due to the sale of the iPhone 16 series. Apple’s market share in the premium segment has increased by 54%. OnePlus, who was earlier a leader in the premium segment, is now at number ten with market share.
ITEL’s share in feature phone market declined by 27%
| Brand | Q2 2024 shares | Q2 2025 shares | Annual growth /fall |
|---|---|---|---|
| ITel | 44% | 38% | -27% |
| Lava | 23% | 32% | 17% |
| Hmd | 17% | 20% | 3% |
| G-fit | 0% | 3% | 615% |
| Carbon | 2% | 3% | 11% |
Sales of feature phone decreased
The feature phone market continues to decline. The 2G feature phone segment recorded a decline of 15% and 4G feature phone segment by 31%. This decline has been due to the increasing reach of smartphones in rural and semi-urban areas and the availability of affordable 5G devices.
